輔仁大學大眾傳播學研究所

系所簡介〉師資人力

聯絡資訊

電話：02-2905-2785

電子信箱：ipchingyin@gmail.com

學術研究成果

期刊論文

Optimising the power of core resources used in Taiwanese controlled-environment mushroom industry business strategies through strategic alliances

Product-based marketing strategies: Pork consumption in Taiwan and Japan

Effect of digital literacy on social entrepreneurial intentions and nascent behaviours among students and practitioners in mass communication

Involvement theory with market segmentation: Effect of false functional food advertising on purchase intention

Fostering social entrepreneurship in university students: The moderating role of entrepreneurial creativity